Gion Matsuri
What: Held annually since 869, Kyoto’s Gion Matsuri originally sought to appease the heath gods and bring purification to the city to avoid an epidemic and plague – something which is much needed in modern times – and has evolved to incorporate the original principle of good health, spiritual well being, ancient history, health and the selection of a local boy to act as a divine messenger to speak to the gods, with more modern festival elements – including a series of street parties, rock concerts, street food and drinks and parades.
Lasting for the full month of July, the main events of Gion Matsuri take place in the middle of the festival, with the streets of Gion and downtown Kyoto being closed to traffic to allow a series of street parties known as Yoi-Yama to take place over the course of three nights in preparation for the main event of the festival known as the Yamaboko Junkō parade, in which on the 17th July 32 huge floats representing the history of Kyoto and offering wishes to the gods are paraded through the streets of Kyoto – with visitors and locals entering the floats for luck. The parties and parade is then repeated later in the festival before in traditional fashion and in keeping with the core principals of the festival the Gion matsuri is bought to a close with a final purification blessing inside the majestic Yaska shrine.
When: The festival takes place in July, with the main parades taking place on the 17th & 24th of July alongside the Mikoshi Procession. The three nights before each of these parades (July 14th–16th and July 21st–23rd) called Yoiyama see food vendors, music, parade viewing and large crowds gather to celebrate the festival, with the festival concluding on the 30th of July with the Purification at Eki Shrine in Kyoto.
Where: Gion Matsuri take place in the city of Kyoto, Japan, in the Gion district. With the Yamaboko Junkō parade and the preparation of the floats for the parade taking place in the Shijō-Karasuma area near the Kamo River along multiple streets — but with the main one being along the street of Shijo-dori (so it’s recommended to head here for the parade viewing) – the final blessing of the festival takes place at the Eki sub-shrine on the Yasaka Shrine grounds.
Duration: The festival lasts for almost the entire of the month of July, while smaller parties and processions take place over the course of the month, the key events and parade celebrations taking place from the 14 – 17th and from the 21st – 24th – with the 14–16th seeing the three pre-parade Yoi-yoi-yama street parties and the creation of the parade floats taking place in the streets of Shijo-dori from dusk to 11pm – which is then followed by the main event of the festival – the Yamaboko Junko grand procession.
The Yamaboko Junko procession begins at 9 am sharp on the 17th of July – and see’s the incredible 30ft floats paraded through the downtown streets of Kyoto and in particularly the gion district until 11:30am, with the second smaller procession – the procession of mikoshi taking place from the yasak shrine and lasting from 6pm to 11pm.
This is then followed by a repeat of the street parties from the 21st – 23rd of July and a second smaller procession with the same floats that survive the first procession on the 24th – before the final ceremony takes place on the 30th of July at the Eki sub-shrine.
Tickets: General admission to the Gion Matsuri (including parade watching and artifact viewing) is free, as is attendance at the yoi-yama street parties. For the Yamaboko Junko procession there are ticketed seats, but given the distance the procession follows there are plenty of viewing opportunities down the main street of Shijo-dori – so it’s recommended to skip the ticketed seats and arrive a little earlier to grab yourself a free viewing spot to witness the parade.
Need to Know: Gion Matsuri is Japan’s most popular festival so bookings well in advance are essential, expect some long queues for the blessing and crowded conditions for the main parade so again it’s advised to arrive earlier to get a spot along the parade route for best viewing.
More Information: For more information about visiting the festival, including access and the floats in this years Yamaboko Junko and where to receive a much needed blessing against epidemics visit: https://www.discoverkyoto.com/event-calendar/july/gion-festival-yasaka-shrine-downtown/



